Groove is a vinyl record subscription box that offers a way for both new and experienced vinyl lovers to expand their music taste and library. Sending hand-picked vinyls to subscribers each month, their mission is to provide a wide variety of quality albums and memorabilia to their subscribers. I collaborated with two others on this project, and I was responsible for designing the brand’s identity and package design. I also designed products for the first shipment, which includes a vinyl record, a vinyl cleaning bundle, turntable mat, and branded stickers.