One Herd is a zoo that advocates for endangered species by hosting events and fundraisers. I designed a cohesive visual identity for the brand, including the logo, illustration elements, zoo map, ticket design, social media content, and marketing materials. Focusing on One Herd’s mission of endangered species conservation, the visuals include imagery of some of Earth’s most endangered species, while the brand’s bold colors and clean, organic style create an inviting and memorable look that emphasizes the urgency of wildlife preservation.